The new brand of cheshire nursery

Logo made in Canva

When figuring out a brand or business that I wanted to improve upon and make better I landed on a florist and nursery business in my hometown of Cheshire, Connecticut. There website was outdated and it lacked basic web design principles and integrations along with an outdated logo and other older marketing materials. I felt that it would give me a lot to work with since all their materials were older and not necessarily updated to current day. That would not only make it easier for me to create new and updated logos and other content for them, but it would look significantly better than what they previously had.

Cheshire nursery is the business that I went with, and they have been in the town of Cheshire as a florist shop and garden center for as long as I can remember. Their business has always been one that is known as strong and reliable and they are known for being a knowledgeable brand truly knowing what they are doing in the industry. They also sell top tier products in terms of flowers and fertilizers and so much more, even Christmas tree’s during the holidays in December. I personally drive by their shop every day, which is one of the main reasons why I thought about recreating some of their brand and promotional materials, since it is obvious that the brand it older and outdated which can especially be seen in their main logo.

I was able to look at templates in Canva and utilize all the different features in Canva to be able to see how best I can recreate and update their brand. I was able to create a new tri-fold brochure, updated website mock-ups, an email newsletter and a whole new business identity system for them which included t-shirts, buttons, stickers and more. In doing so for this business, I knew that it would help to update the already existing brand and it would attract in new customers and saw a newer updated brand which would compare well against their competitors since a lot of other florist and garden center shops in the area do not necessarily have the most updated branding.

Figuring out the color palette and how best to make logos and website mock-ups was some of the hardest parts. As someone who is not experienced in graphic design or any form of design, it was a challenge to figure out how best to make everything look visually appealing and look the best that it possibly could. It was certainly helpful to be able to take certain aspects of my design work on this project from the already existing brand and implement them into the new brand identity that I was creating.

It was a true pleasure to be able to create a new brand for Cheshire Nursery and I can see them using some of what I created or very similar things to help improve upon their already existing brand identity. While their business continues to thrive well as they are open every day and there are always cars in the parking lot, they will need to update their branding to make it more up to date and modern with the world we live in now. It will only help them and even if they choose to open another location and expand their business.